App Store vs Google Play Screenshot Requirements
Side-by-side differences in sizes, formats, transparency, scaling, and marketing rules—with links to local export tools.
Apple and Google both use screenshots to sell your app, but the technical rules are not interchangeable. Exporting one set and uploading it everywhere is a common rejection path.
For the full asset map, start with the App Store & Google Play Assets Guide.
Size philosophy
| Topic | App Store | Google Play |
|---|---|---|
| Phone sizing | Fixed pixel slots per display class (e.g. 1320×2868 for 6.9″ iPhone) | Flexible: 320–3840 px per side, aspect ratio ≤ 2:1 |
| Missing smaller sizes | Auto-scales from the largest uploaded class | No auto-scale between phone and tablet |
| Typical phone target | One 6.9″ set often covers modern iPhones | 1080×1920 portrait is the common target |
| Tablet | 2064×2752 (13″ iPad) when iPad is supported | Separate large-screen set recommended |
Apple’s exact iPhone and iPad checklist lives in App Store Screenshot Size Checklist. Google’s banner rules are in Feature Graphic Size.
Format and transparency
- App Store: PNG or JPEG; screenshots should not rely on transparency.
- Google Play: JPEG or 24-bit PNG without alpha. Transparent UI must be flattened onto a solid background before upload.
The Screenshot Composer flattens backgrounds for Google Play exports and warns when alpha would remain. The Market Image Resizer validates outputs against preset dimensions before zip download.
Count and discovery
- App Store: 1–10 screenshots per device class; the first three appear prominently in search on many surfaces.
- Google Play: Minimum 2 screenshots to publish; up to 8 per device type; feature graphic is mandatory and separate.
Marketing and text policy
Google Play is stricter about promotional language, estimated text area, and call-to-action phrases inside graphic assets. Apple still expects screenshots to reflect real product behavior.
Read Screenshot Text & Marketing Rules for practical wording patterns. The composer surfaces policy warnings while you design.
Which tool when?
| Situation | Tool |
|---|---|
| Raw captures need headlines and backgrounds | Screenshot Composer |
| Finished artwork needs exact preset crops | Market Image Resizer |
| Need both platforms from one marketing pass | Compose per platform tab, then export each target size |
Browse all three steps on the App Store Assets category page.